VISA South by Southwest

At Austin’s South by Southwest festival, Visa launched a large-scale brand activation to introduce its tap-to-pay app to a global audience. Thousands of attendees experienced celebrity appearances, headliner performances, and interactive activations that brought the brand to life. From city permitting and venue sourcing to décor, catering, and branded giveaways, every detail was executed to position Visa at the center of the festival’s international spotlight.