Since 2005, Meritage Events has created multi-sensory event experiences for corporate clients large and small. Formed as a reaction to boring event packages available from big-box planning houses, Meritage prides itself on providing strategic, highly customized productions that engage audiences and deliver measurable results.
As our fearless founder, Katie manages the business side of things to ensure Meritage runs as smoothly as our clients’ events. Financials and business development are squarely in her wheelhouse, and she uses her smarts and savvy to guarantee we’re operating efficiently and growing in all the right directions.
Before launching Meritage Events in 2005, Katie entered the world of event production working in sales for a high-end rental company. She earned her DMC chops as the director of Destination Management for a large Dallas planning house, and then further honed her event production skills with years of managing media, corporate and charity events at a luxury publication.
In addition to membership in the Society for Incentive Travel Excellence (SITE) and the Association of Destination Management Executives International (ADMEI), Katie gives back to her community by volunteering at her children’s school. She loves travel adventures and fancy tea service, and she’s currently training for her first Iron Man race in 2018.
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As Vice President of Meritage Events, Tacy oversees all client programs and managers and makes sure that events stay on strategy and exceed the clients’ end business goals. Tacy also manages all sales and marketing initiatives for Meritage. We’re not sure how she does it, but Tacy seems to know everything and be everywhere, using her eagle eye for details to create flawless results. She’s definitely a trendspotter—clients love her big, fresh ideas and bold vision.
Tacy’s experience in event production began at Dallas’ iconic D Magazine, where she managed marketing events in support of the company’s website. She worked in the specialty event sector in Florida before becoming a partner in Meritage Events in 2006.
She would never brag about awards, but Tacy has earned a bunch, including: the International Special Events Society (ISES) Austin Rising Star Award in 2008, “Best Up-and-Coming Special Event Planner” in 2009 by Texas Meetings + Events Magazine and “Best Planner” in 2010 and 2015 for ILEA. She has also racked up nominations for a Texas Star Award and an Esprit Award for “Best ISES Team Effort/Budget Under $75,000” in 2009, and ISES Austin “Best Program” in 2013.
Tacy is a member of the Association of Destination Management Executives International (ADMEI), Austin DMC Roundtable and International Live Events Association (ILEA).
Contact Tacy at firstname.lastname@example.org
As director of our incentive programs and travel, Mendie has an amazing ability to understand a client’s goals and plan an event that not only hits the mark but also gets everyone excited. Mendie immerses herself in her clients’ business and guides them through every step of the event planning and execution process, ensuring confidence and comfort even with long-distance planning.
Since joining Meritage in 2005 with more than a decade of event planning experience, Mendie has served as an account executive for the Dallas market. Mendie’s deep industry knowledge and sweet-but-determined demeanor are the perfect mix for overseeing details for programs and events, and her partners and clients know she won’t rest until every detail is exactly where it’s supposed to be.
Mendie is proud to be a member of Meeting Planners International (MPI) and the Society for Incentive Travel Excellence (SITE). She earned her Certified Incentive Specialist (CIS) certification in 2016.
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As an account executive in our Austin office, Nicole puts her skills to work for her clients every day helping them plan and execute stellar events. When she joined Meritage in 2012, Nicole knew she had found her people. Nicole is the perfect mix of creative and detail oriented—there’s nothing she likes more than dreaming up an event strategy and then overseeing every detail. A true social butterfly, Nicole also manages the Meritage social media sites and content.
Nicole gained her corporate event planning experience with a national real estate training company where her primary focus was on national seminars, conferences and training sessions. During Nicole’s tenure, the organization gained an 8007% growth (that’s right—8007%!), putting them at number 21 on the Inc 500 list.
Nicole is a member of Hospitality Sales & Marketing Association International (HSMAI), Meeting Planners International (MPI) and the Austin DMC Roundtable. She enjoys meeting new people in the tight-knit Austin event community.
Contact Nicole at firstname.lastname@example.org
As our hardworking project manager, Amanda keeps things in ship shape by overseeing day-to-day details on both client and business development projects. Her dedication to order and a supernatural ability to predict trouble helps Amanda spot and resolve problems before they even start.
A native of Sachse (that’s pronounced sax-y, y’all) Texas, Amanda now lives in the DFW Metroplex, where she and her husband raise their three boys. When she’s not spotting new trends and sales at Northpark, she’s likely to be digging into queso and guacamole at her favorite Tex-Mex hotspot (ask her for the scoop).
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That’s why we work with seasoned professionals who bring us top creative talent and stellar reliability. We work with the best, and are referred by the best. We are honored to be named a preferred Destination Management Company for the Four Seasons Resort and Club at Las Colinas; The Ritz-Carlton, Dallas; and the Four Seasons Hotel Austin.
Sure, it’s a sales conference, but why is it important to your organization? How does it fit into your internal plan? What are your company’s bigger concerns? How are you going to follow through after the event? By establishing an understanding of the larger context of the event and its goals, we can develop a comprehensive event strategy that connects with your audience.
Or our first incentive meeting, product activation or destination marketing event. With more than 10 years of experience in event production, the Meritage team brings the hands-on know-how to create a solid strategy and execution for any corporate event.
Creating that wow factor for attendees comes from meticulous planning from all angles. Luckily, we’ve got a process for that.
After our initial kick-off, the fun really begins. We work with our internal team and event partners to pull a range of ideas and availabilities that will surprise and delight. Our team presents a series of creative concepts that reflect our strategic vision and form the basis of a unique, on-target event experience.
Once a theme and direction are established, your program manager will stay in close contact as we lock-in program components with vendors and partners. As your event approaches, you’ll always have a handle on where we are with budget, scheduling and production updates, so there are never any surprises.
It’s not just the wow moments that make an event—it’s the seamless flow of hundreds of mundane details—and making them exceed expectations. We anticipate logistical issues and ensure everything runs smoothly, from room set-ups and A/V planning to wayfinding signage and scheduling.
Before, during and after an event, we’re constantly evaluating our costs and results to ensure we’re giving our clients an efficient, rewarding experience. From choosing reliable vendors to making wise choices about printing costs and the actual run-of-show, we use our experience and relationships to help our clients get the best value from their event spend.
The best events feel fun and spontaneous to guests—not reflecting the hours of planning that went into them. From the look of the room to the lighting to client gifts and more, every moment is part of a highly choreographed experience.
Not to get sappy, but we’re pretty proud that many of our clients are repeat clients. We enjoy building long-term working relationships and becoming an extension of our clients’ internal marketing teams.