Expertise
Strategy & Consulting
Overview
Strategy & Consulting services from Meritage provide CMOs and marketing leaders with expert guidance to transform their events portfolio from a collection of expected activities into strategic business drivers. Working directly with Meritage leadership, you’ll identify the highest-impact opportunities, establish effective, scalable frameworks, and create meaningful experiences that strengthen customer relationships and enhance your brand presence.
The Meritage Advantage
What sets our consulting approach apart is our dual perspective as both strategic advisors and hands-on executors. Unlike traditional consultants who deliver recommendations and depart, we bring 20+ years of practical event execution to every conversation. This real-world expertise means our guidance is grounded in what actually works, not just what looks good on paper.
We become true extensions of your marketing team – available for quick questions, strategy sessions, or emergency support when you need it most. Our flexible engagement models range from comprehensive event calendar planning to focused guidance on specific programs, allowing you to access exactly the level of support your organization needs.
Services
- Event Strategy & Roadmap to success
- Retainer Services
- Event & Marketing team training
- Hotel & vendor contract negotiations
- ROI & Budgeting assessments
- Event consulting
- Internal Company Event brand guides
- In-house Event team support
"My favorite thing about Meritage is their commitment to partnership with their clients. Their team works hard to deeply understand the goals of your business and exceed your expectations with every event. No task is too small, and no idea is too large for this team! I'm happy to have Meritage in our corner."
— Jaime N.
Employee Engagement & Events Specialist, Cirrus Logic
Related Projects
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