For SXSW 2015, Meritage turned a non-traditional venue space into a multi-day epicenter to help a major multinational financial services corporation showcase a new online payment application. The look of the space completely changed twice daily, with custom buildouts, branding and product displays. Over three days, more than 1000 people flowed through the space to experience celebrity appearances by Brooklyn Decker, Colin Kaepernick, Drew Brees and Larry Fitzgerald (with the Lombardi trophy!). There was a taping by the Jimmy Kimmel show, a performance by Jamestown Revival and even a private concert with John Legend.