When the FedEx St. Jude’s Championship came to Memphis, Meritage had the pleasure of working with two large Oil and Gas companies to create a one-on-one experience with a PGA Tour Player. From the golfer wearing the company logo on his hat and sleeve throughout the tournament to a hosted post-round meet and greet to custom giveaways that matched the golfer’s hat and shirt. This was not only an immersive opportunity for their key local customers but it also created an internal excitement for associates around the country to see a player atop the leaderboard all week sporting their company logo on TV.
