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Branding

Player Hosted Tour Experience

When the FedEx St. Jude’s Championship came to Memphis, Meritage had the pleasure of working with two large Oil and Gas companies to create a one-on-one experience with a PGA Tour Player. From the golfer wearing the company logo on his hat and sleeve throughout the tournament to a hosted post-round meet and greet to custom giveaways that matched the golfer’s hat and shirt. This was not only an immersive opportunity for their key local customers but it also created an internal excitement for associates around the country to see a player atop the leaderboard all week sporting their company logo on TV.

Beauty Client Exposition Event

Starting off with a small local event for brand training, a big vision came to life.  The dream was to bring the fun and flashiness of the flagship store to the brand training booth. As we started the design process, the vision grew into something bigger and bolder; playing with color, lighting and video walls to stand out amoungst other booths and amaze the masses. Attendees loved the whimsical setup and the founder of the brand was wowed with design, showcase and execution. We were delighetd to assist such a remarkable brand to shine at the beauty industry tradeshow event.

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The core “store” elements we created included the sleek white cabinetry, a polished driftwood-look floor and signature accent chairs. Below are the final renderings of the space prior to installation.

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